This holiday season may be one of the most crucial ones in your company’s history. With the negativity and challenges 2020 has ushered in, now more than ever before, you want to reassure your clients that you appreciate their past business and will be there for them when they need you in the future.

Walker, an experience management (XM) services firm, did a survey in 2013* that predicted that by 2020, customer experience will overtake price and product as the key brand differentiators.

Providing a good experience all year-long is important and ending the year with a gift is a great way to show customers they are remembered and that you care. Whether it’s expected or a surprise, it demonstrates your interest in them is not limited to the dollar amount of the orders they give you. And when a decision maker has to choose between the company that sent a gift and the one that didn’t, the scales will be tipping in your favor.